![]() Over the past decade, Cubic has taken the first steps toward actualizing its vision by snapping up contracts for the development of mobile-based, contactless fare collection systems in eight of America’s 10 largest public transit networks. This is “NextCity,” Cubic Transportation Systems’ idea of a smart city: an urban area that uses technology and networked data to optimize functioning and mobility. “The piece of the puzzle missing … is you.” “The more information that is gathered, the more powerful the system becomes,” the narrator tells us. Deals - such as 50 percent off at a partner coffee shop - may even incentivize users to select certain transit routes at certain times. Real-time data will be aggregated, linked, and shared. ![]() Travelers will pay fares using a ticket-free mobile account. In a cheerfully animated promotional video, a woman narrates Cubic Transportation Systems’ vision for the future.
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